3 tips for creating a successful sporting event!
The organization of sporting events depends on variables such as the choice of activities, the suitable structure for each modality, the release of authorizations from local regulatory bodies, etc.... In this context, we need to think about all problems in advance.
Therefore, it is necessary to plan in detail every action needed for the event to occur as scheduled. So, here are three tips on how to organize an unforgettable event.
1. Develop a complete plan
To win the gold medal as a sporting event organizer, you need to develop a complete plan. To do this, you must consider everything, from the modalities that will be part of the sporting event to the support team.
In this scenario, the use of technological solutions makes a difference in the data organization process. There are platforms that offer resources such as the creation of a specific checklist so that it is possible to control all stages of the event start-up. That being said, let's highlight some essential elements that cannot be forgotten in your planning. Check the step-by-step guide:
- set the event calendar;
- choose the modalities and the venue for the trials/races;
- verify legal matters and obtain the necessary permits;
- note all the resources used (human and equipment);
- define communication processes;
- define the suppliers;
- choose the best platform for online ticket sales;
- prepare a project to attract sports groups;
- define who your sponsors will be;
- choose how post-event feedback will be provided;
- search for tools to analyze the sporting event data.
3. Select the best suppliers
Once planning is complete, it is time to define who your suppliers will be. Sound system provision, structure assembly, distribution of race packs, and security are just a few examples of the potential services needed to bring an event to life.
Given the specificity that each of these services requires, evaluate the possibility of outsourcing these processes. Hiring a company to perform security services, for example, can have advantages such as reducing costs and errors, in addition to offering a higher quality service.
3. Pay attention to the ideal venue for setting up your sporting event
The event venue must be chosen carefully, which is why it is important that the team responsible for selecting the location has in-depth technical knowledge related to the sport. In this sense, the following generic criteria are highlighted:
- Avoid choosing places where you have to make adaptations;
- Verify the condition of the buildings and whether they have authorization from local authorities;
- Look for spaces where the public has safety and good visibility;
- Verify that the venue has parking facilities;
- Verify that there are compatible spaces for catering services, product purchase, and sales;
- Verify the presence of an adequate number of restrooms.
It is necessary to consider specific criteria in relation to the sporting modality. For example, indoor cycling events are held in velodromes. To ensure the safety of athletes and technical committees, it is necessary to check, among other things, the condition of the track, the ventilation flow, the lighting, the structure of the changing rooms, and the presence of adequate places for bicycle maintenance.
This article aimed to provide some initial guidelines for organizing sporting events. Use this information as a starting point to deepen your knowledge!
If you liked these initial tips and want more information about organizing successful sporting events, be sure to read our article regarding the financial planning of a sporting event.
If you want to delve deeper into this topic, contact us by clicking here, and we will be happy to help you and offer you a free consultation!
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