8 tips for promoting sports events
In recent years, the fitness industry and awareness about taking care of one's health and quality of life have gained increasing importance, attracting a larger number of people to participate in sports events.
For organizers, this is a great opportunity, but to succeed, it is necessary to disclose and promote your event in a structured manner, in order to reach the right audience. Are you sure you know how to promote a sports event?
To help you, we have gathered the 5 main suggestions on how to best promote your sports event. Discover them now!
1. Use social media
Social networks play a strategic role in advertising, and this is potentially applicable to any brand, service, or product. Therefore, when we talk about sports events, the same applies. It is thus necessary to use social media platforms as a channel for our communication and promotional actions.
You could create an event on Facebook, for example, publish a promotional video, share important information about the event and curiosities, create a personalized hashtag, coordinate joint marketing activities with sponsors' social media pages, and much more: the only limit to the possibilities is your creativity! The important thing is to spread the event across all channels used by your target audience.
2. Invest in attractive giveaways
Most of us love receiving free gadgets, and if well utilized, this can become an interesting strategy to attract even more participants to the event. Invest in small giveaways and share them to make your promotional strategy even more effective.
To cut down on costs as much as possible, you can seek collaborations with suppliers or ask for support from sponsors who can brand the gadgets with their own logo. Regardless of the type of giveaway you choose, the important thing is to show the public that everything has been thought out and taken care of in the smallest detail.
3. Create a website for your event
With a personalized website for your event, you can give even more visibility to your brand and advertise the activities that will take place. Furthermore, being a space completely dedicated to the event, it will certainly be a better channel to give visibility to sponsors and partners.
The website for a sports event should provide all the information related to the event, costs, the link to buy tickets or register, a gallery with photos and videos from previous editions, advertisements for products or services related to the event, or even a small e-commerce platform where accessories can be sold.
4. Promote by aiming for engagement
Promotional activities aimed at creating engagement among users are currently one of the most effective ways to promote brands and events on the web. Invest in this type of strategy to attract attention and interact with your audience.
You can launch promotional activities before, during, and after the event, inviting users to share your content or interact on social media. Always remember that offering giveaways and prizes will help involve participants more.
5. Choose a good platform to sell tickets
Choosing the right platform to sell tickets can be a decisive factor both for promotional activities and for the outcome of the event itself. Relying on an expert company will not only ensure that everything goes according to plan, but it will also give even more credibility to the event's promotion.
Do not forget that the platform must be responsive, meaning it adapts to various mobile devices. Another important point is ensuring that the system does not crash due to high traffic. After all, you do not want to risk losing ticket sales because the chosen solution cannot support a high number of simultaneous accesses.
6. Invest in traditional media advertisements
There is a lot of talk about the reach of social media and how important it is to bet on this tool to advertise events, but that does not mean you should give up on traditional media. Think about it: who doesn't watch television these days? Not to mention that there is still a significant number of people who love listening to the radio. The same reasoning applies to specialized sports magazines and newspapers.
Every media outlet has a specific audience, so it is important to invest in tools that communicate directly with the potential event participants.
By also relying on traditional media, your event will have a much greater reach. The result? More and more people will be aware of the event and consequently comment on it. So, have no doubts about the usefulness of placing ads in other media, besides social networks.
7. Send press releases to local media
How about appearing in local newspapers? And best of all: for free! Did you like the idea? Then, know that this is possible by sending press releases to the media in the area.
The release must contain the main information about the event, such as the event date, location, proposal and objective of the event, registration fees, etc. The text must provide the main information about the occurrence, in a way that sparks the journalists' interest.
After producing the content, send the material to the journalists—it can be via email or even in print. Then, call each of them, making sure the material was delivered, and reiterate your availability to clarify doubts about the event. By doing this, there is a great chance that you will obtain spontaneous publicity.
8. Focus on influencers
The number of fans and sports enthusiasts is constantly growing. They are influenced daily by athletes, as well as by artists, singers, and public figures in general, who begin to dictate behaviors and trends, both in terms of fashion and locations.
In this context, these personalities become a source of inspiration for the public. They use social media to conduct analyses and influence their followers' opinions. You already know who we're talking about, right? That's right: digital influencers.
Nothing is wiser, then, than collaborating with these celebrities. To avoid mistakes, first check your audience's profile. Then do some research to find out which artists, athletes, and other personalities your audience is following. From that point on, it becomes easier to develop a plan with the digital influencer.
In order to advertise events effectively, it is necessary to understand the wishes, expectations, and needs of potential event participants. Only then will you be able to design an effective marketing campaign that communicates directly with the public.
Now that you know the key points for advertising sports events, it's time to discover how Keepsporting's services can help you promote your event: contact us to speak with one of our experts immediately.
If you wish to know more, click here to contact us, and we will be happy to offer you a free consultation immediately!
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