Discount Coupons on Keepsporting and how they are generated: more registrations, more engagement.

Attracting more athletes, encouraging new registrations, and building loyalty among past participants are constant challenges for sports organizers. With this in mind, Keepsporting offers a comprehensive Discount Coupon feature, which allows you to create promotional strategies in a simple, flexible, and fully controlled way within the platform.

In this article, you will discover all the ways to generate discount codes available on Keepsporting, how each one works, and the best situations to utilize them for your event.

The Keepsporting platform provides three different models for generating discount codes, each designed to meet specific marketing, incentive, and relationship strategies with athletes.

🔹 1. Automatic Discount Code Generation

This is an excellent option for athlete loyalty and encouraging repeat purchases (re-purchase).

By activating this feature, Keepsporting automatically generates a discount code for the athlete after the registration payment is confirmed. This code is sent directly to the athlete's email and can be used:

• In the same event (if still active)
• In other active events from the same organization

⚙️ How can the automatic code be configured?

The organizer has total freedom to define:

• Percentage discount (%)
• Fixed value discount ($/£/€)
• Minimum number of registrations to activate the discount
• Coupon validity period, calculated from the registration payment date, which can be:
  • No expiration date
  • 1, 3, 5, 10, 15, 30, or 60 days

Ideal for actions such as:

• “Thank you for participating”
• Incentives for the next event
• Loyalty campaigns

🔹 2. Reusable Discount Code Generation

In this model, coupons are not canceled after use; in other words, the same code can be used multiple times, according to the strategy defined by the organizer.

Each registration form generates a reusable discount code, which remains visible and manageable directly on the platform.

Important:

If the organizer wishes to stop the use of a code, they simply need to delete the corresponding row in the coupon table.

⚙️ Available configurations:

• Percentage discount (%)
• Fixed value discount ($/£/€)
• Discount code name (e.g., PARTNERSHIP10, TEAM20, VIP_PROMO)

Ideal for:

• Partnerships with agencies, teams, and groups
• Promotions with influencers
• Open and recurring campaigns

🔹 3. Manual Discount Code Generation

This model is more direct and works on a specific, controlled basis.

The manual code can be used only once and is applied to the total value of the registration, whether it is:

• An individual registration
• A registration with multiple athletes in the same order

⚙️The organizer can define:

• Percentage discount (%)
• Fixed value discount ($/£/€)
• Minimum number of uses (with no maximum limit)
• Coupon validity days, which can be:
  • No expiration date
  • 1, 3, 5, 10, 15, 30, or 60 days

👉 Ideal for:

• Specific cases
• Commercial adjustments
• Controlled courtesies
• Targeted promotional actions

Conclusion

Keepsporting’s Discount Coupon feature was developed to provide sports event organizers with greater autonomy, strategy, and control.

Thanks to the three different models—automatic, reusable, and manual—you can create smart campaigns, increase the number of registrations, strengthen the relationship with athletes, and maintain total visibility over the use of your discounts.