How to attract sports groups to your event
How about organizing a sporting event with a significant number of participants? Besides being a source of income, human warmth not only provides magic and enchantment but also makes the competition a unique moment.
In this context, betting on partnerships with sports groups and associations is a highly recommended alternative for attracting athletes of various levels. With this in mind, in today's post, we will list five ways to attract sports groups to events.
1. Show your project
A sporting event project, in addition to presenting aspects of budgeting, planning, and execution, must demonstrate what advantages will be offered to groups if they join the competition.
One of the crucial points in a successful project is the precise definition of the event calendar, as the managers of sports groups prepare and publish the annual calendar of events they will participate in. This process is often used as a very effective strategy for obtaining more participants in the organized activities.
2. Address various types of audiences
There are sports groups for the most diverse modalities and aimed at various types of audience. In this context, offering alternative trials—differentiating distances, types of routes, etc.—or even creating categories based on age group, can be an effective strategy for forming interesting partnerships with sports clubs.
The more varied the event, the greater the chances of success. In obstacle challenges like Spartan / OCR, for example, each race is usually divided into an elite circuit and a fun trial for sports groups who want to tackle the event in a less competitive and more playful way. Furthermore, you almost always find 'Kids' races.
3. Provide exclusive treatment
Who doesn't like receiving exclusive treatment? With this in mind, event managers can, for example, differentiate prices for those sports groups that are able to involve the highest number of participants.
Another way is to provide a safe and welcoming structure so that each team can set up their own space and offer support to their athletes, such as fruit, isotonic drinks, etc...
4. Propose communication partnerships
The managers responsible for event marketing can offer a partnership proposal where spaces on portals, sports social networks, news blogs, Instagram accounts, etc., can be shared both for the dissemination of the sporting event and for the products and services offered by the sports companies. This creates identification among the public and promotes benefits for both companies.
5. Choose the right data service for online registrations
The success of your sporting event nowadays depends on the choice of the platform that will be used for registrations. The team responsible for the event should choose a system that offers the appropriate tools for both the organizer and the athletes. This will encourage sports clubs to participate in the event.
We have thus tried to show you the importance of sports groups and clubs joining the event as a way to increase the number of participants, and for this, we have highlighted five practices for obtaining these types of partnerships.
Did you like the post? Take the opportunity to also read some considerations regarding how to promote sporting events.
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