How to choose the right site to collect registrations?
The organization of a successful sports event requires good planning and considerable commitment from all people involved. One of the most important tasks is choosing the right platform to sell your event tickets.
In this article, we will reveal three fundamental points that you should consider when choosing the site to sell tickets for your event.
Seek information on the experiences of other clients
First, you should find out more about the level of satisfaction of customers who have already chosen that service. It is important to understand whether the platform's features and resources have effectively made a difference for the organization of events similar to yours.
The platform's client portfolio also represents an important source of data, as it will include all the organizers who have already chosen it for their sports events.
Depending on the complexity of these events, you can evaluate the experience of the platform managers and their ability to provide adequate solutions for large-scale events.
Do a test run
Once you have evaluated the satisfaction level of other customers, it's time to try the service firsthand. We will then access the platform to evaluate both the ticket purchasing experience from the customer's perspective and the sales management process from the organizer's perspective.
A valid platform must offer the user a simple and intuitive purchasing experience. You must therefore verify that the information presented to users who will buy the ticket (i.e., your audience) is easy to understand, and also that the site managers provide good online support to answer questions related to the day and time of the event, location, and payment methods.
Before concluding your test, verify all the functionalities made available to the sports event organizer—that is, what tools you can use to optimize every decision-making process in a timely manner. For example, the ability to access real-time sales statistics is important for the event organizer, as it will help determine the best promotion strategy to implement.
Check the payment methods
After verifying the customer satisfaction level and having firsthand experience with the solutions offered by the platform, it's time to check which payment methods can be used.
It is known that the ticket purchasing and selling procedure can vary greatly in terms of ease and efficiency depending on the payment method used. Another very important aspect not to underestimate is how transactions will be managed, all the way to the sports event organizer.
We have reached the end of our list, which includes three fundamental points for choosing the best platform to sell tickets for your sports event.
Did you find these suggestions useful and want to know more about how Keepsporting can help you turn your event into a success? Contact us! We look forward to meeting you and discussing it together.
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