How to convince someone to sponsor your event?
Companies that decide to become sponsors provide financial contributions that will make a big difference to the outcome of the sports event. However, depending on the competition, attracting their attention is not always an easy thing. To do this, it is crucial to create an effective and specific sponsorship proposal for sports events.
For you to always be one step ahead of the competition, it is necessary to adopt some strategies: below, we will show you the strategies to put into practice to convince a company to sponsor your event.
Clearly explain the benefits of investing in your event
It is impossible to deny that sponsors invest in an event to gain greater visibility. Therefore, it is important that you pay close attention to this topic.
Start your pitch by highlighting that your event's audience has the right characteristics to be a potential consumer of the sponsor company's products and services. Next, list the channels that will be used to advertise the event and those that can be made available to the company itself.
If you have a website or a blog, it is good practice to present statistics on daily traffic, as well as the conversion rates of users into leads. The use of this strategy is often a powerful tool for persuasion.
Demonstrate experience and professionalism in the sector
Another powerful persuasion tool is the ability to demonstrate your professionalism and experience in organizing sports events. The ideal way to do this is to present your client portfolio.
Provide details of your most successful projects, highlight your staff's qualifications, and your ability to resolve any difficulties. Doing this will certainly be a point in your favor.
Make a personalized proposal
Despite the importance of visibility, marketing studies emphasize that sponsors are looking for something that goes beyond mere brand awareness. They want to offer value, provide solutions, and create a deep and lasting bond with the participants.
In line with these objectives, your project must include a well-structured and detailed action plan, so that a sneaker developed for marathon runners, for example, is presented at the event as an indispensable accessory for achieving better athletic performance.
Present data and testimonials from other sponsors
Including testimonials from other sponsors is a very effective strategy. This is because we not only demonstrate the credibility of our experience, but we also stimulate companies through a powerful mental trigger, called the 'social proof mental trigger.'
This trigger can also be stimulated by presenting big names in sports who will participate in the event.
In this article, we have mentioned some important points that should be an integral part of the sponsorship proposal for sports events. However, do not underestimate the importance of choosing the ideal sponsors and ensuring that their objectives and audience are aligned with the event's proposal.
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