Learn 5 good practices for organizing the delivery of road race kits
For a sporting event to provide a satisfactory experience to its participants, every detail must be meticulously planned. Although it seems simple to implement, the delivery of road race kits is one of the most important tasks to be considered by the organizers.
Not only must we have well-defined quality criteria for choosing the materials that will be part of the kits, but it is also necessary to strive for organization and agility at the time of delivery.
Follow the post that we at Keepsporting have prepared and learn about five good practices for organizing the delivery of road race kits.
1. Determine the day for kit delivery
The committee responsible for organizing the sporting event should consider the number of participants before defining the best date for kit delivery.
Smaller events can have the kits delivered on the same day as the race. Larger events require more caution; therefore, it is recommended that delivery be held on a different date than the competition. For example, participants in the 94th São Silvestre International Race, with 30,000 registrants, picked up their items throughout the week preceding the event.
2. Define the ideal location
The location for the road race kit delivery is also very important. It should be easily accessible, with available parking, and, above all, be an environment that aligns with the event's proposal.
It can take place both at a sporting goods store that is sponsoring the event, or at distribution points in key locations along the race route. In the second case, tents may be set up, which should be properly identified with the race's logo.
3. Promote widely
The process of promoting the locations and dates for picking up road race kits needs to be carried out both on sports social media channels and through notifications sent to the email provided by the participant at the time of registration for the competition.
It can also be promoted through more traditional media, such as radio and television. Everything will depend on the available budgetary resources.
4. Control the stock
Picking up the kit is one of the event's most significant moments, as everyone gets excited about the accessories that will bring color and provide a souvenir of that experience. Therefore, it is of paramount importance that stock control is managed very well. This will prevent incidents, such as running out of kits prematurely.
5. Prioritize customer service
Staff training needs to be focused so that public service goes beyond the simple delivery of kits. It is crucial that attendants are helpful and prepared to answer any questions from participants.
Thus, we sought to address five good practices necessary for the success of road race kit delivery in a simple and objective manner. We hope that reading this text has contributed to clarifying your doubts on the subject!
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