Blog English | Keepsporting

What is influencer marketing and how can you use it to promote your sporting event?

You must have already heard about the power of digital influencers in brand promotion, haven't you? And when we talk about the sports market, it is possible to achieve even more efficient results with the appropriate use of this strategy. But after all, what is influencer marketing? In

Is it necessary to issue an invoice (nota fiscal) for events? Come find out!

One of the frequent doubts of producers when putting together a checklist is whether there is a need to issue an invoice (nota fiscal) for events. And the answer is: yes, this is an important stage of organization, which requires some accounting knowledge so that everything is done within legal

Event security: what to consider when hiring an outsourced company?

In the Athens Olympic Games, Brazilian marathon runner Vanderlei Cordeiro de Lima was leading the race when he was attacked by former Irish priest Cornelius Horan, who invaded the competition area, grabbed the athlete, and ended his dream of Olympic gold. From that date onwards, event security projects started receiving

Learn 5 good practices for organizing the delivery of road race kits

For a sporting event to provide a satisfactory experience to its participants, every detail must be meticulously planned. Although it seems simple to implement, the delivery of road race kits is one of the most important tasks to be considered by the organizers. Not only must we have well-defined quality

Marketing for events: find out how to succeed with this strategy

Are you up to date with the latest trends in marketing for sporting events? Know that digital marketing tools can effectively help you in promoting and strengthening your event's brand. By implementing appropriate practices, it is possible to engage the audience with the sporting competition's proposal.

Do you want to make your sporting event a success? Then find out which mistakes you cannot make!

Sporting events can be very vibrant, but anyone who has organized them knows they require specific care. For everything to go well and the audience to be satisfied, it is necessary to avoid some mistakes that can go unnoticed and jeopardize everything. To prevent you from falling into this trap,

Here are 5 infallible tips on how to attract an audience to your event

Organizing an event is by no means an easy task. To be successful, you need to study and implement the most suitable strategies. One of the biggest challenges for organizers is finding effective ways to target and engage potential attendees. How do you attract an audience to your sporting event?

Post-event phase: 4 good practices to implement immediately

Are you sure you are giving enough importance to the post-event phase? Failing to do so could seriously compromise the planning and outcome of your next event. The phase following the conclusion of the event is fundamental for collecting and analyzing important information that will help us evaluate and potentially

Event giveaways/gadgets: what are the best ones to give and why?

Events are an excellent opportunity to meet potential customers and build loyalty with current ones. When you have the chance to reach a wide audience, it is good to take care of every detail to make the most of the occasion. A good marketing for events strategy that will contribute

5 essential points in the organization of a sporting event

Currently, sporting events are increasingly in demand. Besides being dynamic and fun, they promote health and well-being for those who participate and even for their audience. Given the high demand for activities that promote quality of life, producing this type of event is a great opportunity. However, you need to

Are you finding it difficult to start exercising?

It's the typical 'Italian way' of doing things: we always leave things until the last minute, we put them off until the next day, every time we have the chance. But we want to give you some tips that can help you 'not put off

How to choose quality suppliers for your sporting events?

Imagine arriving at the day of your event and discovering that the sound and lighting personnel have bailed out (given up/not shown up). Be aware that the wrong choice of one or more suppliers can lead your event into total chaos, creating many difficulties for you. That’s why

Discover how to organize a sports event in 5 steps

Sport has the power to move people, and this is indisputable. Even those who are not used to physical activity love the enthusiasm and excitement of a great sports event. Organizing them can also be a lot of fun. If you are involved in organizing sports events, or are thinking

8 tips for promoting sports events

In recent years, the fitness industry and awareness about taking care of one's health and quality of life have gained increasing importance, attracting a larger number of people to participate in sports events. For organizers, this is a great opportunity, but to succeed, it is necessary to disclose

Logistics for sports events: 4 fundamental tips to follow

Did you know that logistics represents one of the most important aspects in event planning and determines its success (or, in the worst cases, its failure)? This is because logistics includes the entire event production process, from the moment you first contact suppliers until the moment you pay for the

How to choose the right site to collect registrations?

The organization of a successful sports event requires good planning and considerable commitment from all people involved. One of the most important tasks is choosing the right platform to sell your event tickets. In this article, we will reveal three fundamental points that you should consider when choosing the site

5 tips for the financial planning of your event

By 'financial planning,' we refer to the process of creating the financial strategy, in this case for your sports event. Carrying out a well-structured financial analysis and implementing effective planning will give your company a notable advantage. That is why we have gathered 5 fundamental tips for developing

Sports event planning: what can't be left out?

Organizing an event requires a lot of attention, and when it comes to sports event planning, some specific details must be considered. We know that these productions are vibrant, fun, and attract a good audience. However, they are not easy to organize, as they depend on factors such as authorization

How to select people to form an event team?

The success of any venture depends on the people involved in its planning and execution. It is very important to have a good event team that is qualified and committed to the desired results. This way, you can provide a pleasant experience for the audience and build a good image.

How to convince someone to sponsor your event?

Companies that decide to become sponsors provide financial contributions that will make a big difference to the outcome of the sports event. However, depending on the competition, attracting their attention is not always an easy thing. To do this, it is crucial to create an effective and specific sponsorship proposal

3 Tips to sell your sports event registrations online

The outcome of any type of sports event depends on the winning combination of athletes and the public, and when there is perfect harmony between these two elements, an atmosphere rich in emotions is created. Before starting with the sales strategy, it is necessary to make some important decisions: choosing

Learn how platforms and apps assist in event management

Does your event already count on the aid of technology? Know that there are platforms and applications specially developed to help you during all phases of sports event management. Using them can make your event promote incredible experiences that will engage the public with your brand. In this context, more

Snacks for events: what to offer participants of sports events?

To ensure the success of a sports event organization, you need to pay attention to and care for the details, prioritizing participant satisfaction. It is important to think about event snacks to find the best options to be offered, thus providing a good experience for the registered participants. Choosing the

From red carpets to playgrounds: when celebrities surprise us!

Have you ever wondered what your favorite stars do when they're not in the spotlight? We think we know everything about them: their musical successes, their iconic movie roles, their glamorous lives. But what if I told you that many of these icons have a hidden side, a

How to promote your sporting event for free in 3 steps

The promotion of your sporting event is the most important thing, after the safety and good organization of the event itself. For this reason we at Keepsporting support the organizer of sporting events in this important activity. Through Keepsporting you can publish your event for free and make it visible