Blog English | Keepsporting

How to define the target audience for your sporting event?

To organize a successful event, it is very important to clearly know which segment of people you wish to reach. Once the target audience (or reference target) is defined, it will be possible to follow the most appropriate strategy. This is one of the first steps in planning a sporting

How can the Keepsporting platform help you with your sporting event?

Hello friend, organizer, welcome! This short article aims to introduce Keepsporting and how our platform can contribute to making your SPORTING EVENT a success, exceeding all your expectations. We are sure that these few minutes of reading will be enriching. If you are looking for quality and growth for your

How to promote a sporting event? Discover 5 unmissable tips

The promotion of a successful sporting event depends on great planning and a series of right decisions. To attract the audience and athletes, advertising is essential. When promoting an event, it is crucial to know the best techniques to do it in the most effective way possible. With the right

The advantages of running in a group

Besides being a great activity for health, running practice is increasingly sought after by beginners and amateur athletes. To train, all you need is a pair of trainers (sneakers) and to join a team. Training, besides being good for you and reducing many health risks, helps you meet many friends

The importance of massages for runners

Running races are very intense athletic activities. Maintaining discipline and pace along the course can put a strain on the muscles, so massage for runners becomes a fundamental tool for runners both to relax and to relieve muscle soreness. Massage consists of performing specific maneuvers with the hands, such as

Solidarity sporting events

Hello athlete and organizer friends, we have prepared this short article to present to athletes some 'behind the scenes' aspects of a charity event and its degree of complexity. The topic is very extensive, so we will discuss it in a very synthetic way so that everyone can

How do you talk about sports on the Internet and be heard? Here are 5 fundamental tips

One of the most common questions for those working in the sporting events sector is how to effectively advertise their events to attract the right audience. Having a well-structured marketing plan is very important in all phases of your promotional campaign, and to start, it is necessary to identify your

What is relationship marketing and how to do it at sporting events

Do you know what relationship marketing is? It is an important strategy for engaging customers and partners in your event: it will make a difference for the growth of your brand. By using proven techniques, you will not only be able to attract your target audience, but you will also

5 incredible tips for effective networking at sporting events

Did you know that it is possible — and very efficient — to do networking at sporting events? You must have already heard about how important it is to be in contact with other professionals, right? And why not take advantage of specific locations to improve your strategies, connect with suppliers, sponsors,

What is influencer marketing and how can you use it to promote your sporting event?

You must have already heard about the power of digital influencers in brand promotion, haven't you? And when we talk about the sports market, it is possible to achieve even more efficient results with the appropriate use of this strategy. But after all, what is influencer marketing? In

Is it necessary to issue an invoice (nota fiscal) for events? Come find out!

One of the frequent doubts of producers when putting together a checklist is whether there is a need to issue an invoice (nota fiscal) for events. And the answer is: yes, this is an important stage of organization, which requires some accounting knowledge so that everything is done within legal

Event security: what to consider when hiring an outsourced company?

In the Athens Olympic Games, Brazilian marathon runner Vanderlei Cordeiro de Lima was leading the race when he was attacked by former Irish priest Cornelius Horan, who invaded the competition area, grabbed the athlete, and ended his dream of Olympic gold. From that date onwards, event security projects started receiving

Learn 5 good practices for organizing the delivery of road race kits

For a sporting event to provide a satisfactory experience to its participants, every detail must be meticulously planned. Although it seems simple to implement, the delivery of road race kits is one of the most important tasks to be considered by the organizers. Not only must we have well-defined quality

Marketing for events: find out how to succeed with this strategy

Are you up to date with the latest trends in marketing for sporting events? Know that digital marketing tools can effectively help you in promoting and strengthening your event's brand. By implementing appropriate practices, it is possible to engage the audience with the sporting competition's proposal.

Do you want to make your sporting event a success? Then find out which mistakes you cannot make!

Sporting events can be very vibrant, but anyone who has organized them knows they require specific care. For everything to go well and the audience to be satisfied, it is necessary to avoid some mistakes that can go unnoticed and jeopardize everything. To prevent you from falling into this trap,

Here are 5 infallible tips on how to attract an audience to your event

Organizing an event is by no means an easy task. To be successful, you need to study and implement the most suitable strategies. One of the biggest challenges for organizers is finding effective ways to target and engage potential attendees. How do you attract an audience to your sporting event?

Post-event phase: 4 good practices to implement immediately

Are you sure you are giving enough importance to the post-event phase? Failing to do so could seriously compromise the planning and outcome of your next event. The phase following the conclusion of the event is fundamental for collecting and analyzing important information that will help us evaluate and potentially

Event giveaways/gadgets: what are the best ones to give and why?

Events are an excellent opportunity to meet potential customers and build loyalty with current ones. When you have the chance to reach a wide audience, it is good to take care of every detail to make the most of the occasion. A good marketing for events strategy that will contribute

5 essential points in the organization of a sporting event

Currently, sporting events are increasingly in demand. Besides being dynamic and fun, they promote health and well-being for those who participate and even for their audience. Given the high demand for activities that promote quality of life, producing this type of event is a great opportunity. However, you need to

Are you finding it difficult to start exercising?

It's the typical 'Italian way' of doing things: we always leave things until the last minute, we put them off until the next day, every time we have the chance. But we want to give you some tips that can help you 'not put off

How to choose quality suppliers for your sporting events?

Imagine arriving at the day of your event and discovering that the sound and lighting personnel have bailed out (given up/not shown up). Be aware that the wrong choice of one or more suppliers can lead your event into total chaos, creating many difficulties for you. That’s why

Discover how to organize a sports event in 5 steps

Sport has the power to move people, and this is indisputable. Even those who are not used to physical activity love the enthusiasm and excitement of a great sports event. Organizing them can also be a lot of fun. If you are involved in organizing sports events, or are thinking

8 tips for promoting sports events

In recent years, the fitness industry and awareness about taking care of one's health and quality of life have gained increasing importance, attracting a larger number of people to participate in sports events. For organizers, this is a great opportunity, but to succeed, it is necessary to disclose

Logistics for sports events: 4 fundamental tips to follow

Did you know that logistics represents one of the most important aspects in event planning and determines its success (or, in the worst cases, its failure)? This is because logistics includes the entire event production process, from the moment you first contact suppliers until the moment you pay for the

How to choose the right site to collect registrations?

The organization of a successful sports event requires good planning and considerable commitment from all people involved. One of the most important tasks is choosing the right platform to sell your event tickets. In this article, we will reveal three fundamental points that you should consider when choosing the site