Post-event phase: 4 good practices to implement immediately

Are you sure you are giving enough importance to the post-event phase? Failing to do so could seriously compromise the planning and outcome of your next event. The phase following the conclusion of the event is fundamental for collecting and analyzing important information that will help us evaluate and potentially improve our decision-making processes and organize successful sporting events.

But it doesn't end there: the post-event phase must also include effective strategies to engage the public. To start, here are 4 good practices for your post-event, followed by a key piece of advice for developing a satisfaction questionnaire. Keep reading to begin!

1. Discover all the advantages of collecting post-event feedback

Feedback is a tool that provides information on the outcome, organization, and development of an event. It is one of the ways we have available to identify which activities need improvement and which ones should be proposed again in order to offer a successful event.

Questionnaires of this type have a dual use: they not only provide us with data on audience satisfaction but also help us understand the quality of the work carried out by our team of collaborators. In this way, we will have a more complete and detailed picture of what can be improved and what, instead, we should continue to do.

2. Invest in technological solutions to evaluate your sporting event

Data management is just as important as designing the questionnaire itself. This data will be useful to event managers for their decision-making processes. Event platforms often offer IT solutions that help both collect data and make it accessible to members of the event organization team.

Analyzing this information can be useful, for example, for choosing a new supplier or for understanding the effectiveness of the activities carried out.

3. Engage the public through social networks

Adopting the right digital marketing strategies in the post-event phase is a way to avoid being forgotten. If you have a limited budget, use free channels to keep 'making yourself heard.'

For example, you could post preparation training suggestions for the next race on Facebook. Remember to always create quality content and post with constant frequency to increase engagement with the audience.

4. Use strategies to retain the audience (build customer loyalty)

It is necessary to adopt certain marketing strategies to retain the audience after the event concludes. With the right tools, athletes, coaches, and spectators will become familiar with your brand, and you will have a greater chance of building their loyalty, as we tend to choose products/services that we are already used to more often.

You could, for example, send an email with the dates of the next edition of the event, an effective strategy that allows athletes to prepare in advance before the competition. Furthermore, you can invite the public to subscribe to your newsletter to receive informative content.

Final advice: learn how to create a satisfaction questionnaire

The satisfaction questionnaire for gathering feedback is a valuable source of information that will guide decisions for the organization of future events. The usefulness of the information also depends on the timing with which the questionnaire is administered, which should be shared immediately after the event ends.

Here are 4 suggestions to avoid making mistakes when creating the questionnaire:

1. Cover all phases of the event;
2. Use clear and accessible language;
3. Offer, at minimum, 4 possible answers for each question;
4. Use multimedia material to improve the user experience.

In this article, we aim to emphasize the importance of the post-event phase for engaging the public and collecting useful information for upcoming events.

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